Key facts
Our Certified Professional in Employer Branding Strategy program equips participants with the knowledge and skills necessary to develop and implement effective employer branding strategies. Upon completion, students will be able to create compelling employer brand messaging, engage with key stakeholders, and measure the impact of their branding efforts.
The program is designed to be completed in 8 weeks, with a self-paced learning format that allows students to study at their own convenience. This flexibility enables working professionals to upskill without disrupting their current commitments.
Employer branding is a critical component of talent acquisition and retention in today's competitive job market. Organizations are increasingly investing in employer branding strategies to attract top talent and build a positive employer reputation. Our program is aligned with current trends and best practices in the field, ensuring that students are well-prepared to meet the demands of the modern workforce.
Why is Certified Professional in Employer Branding Strategy required?
| Year |
Number of UK businesses |
| 2020 |
87% |
| 2021 |
92% |
| 2022 |
95% |
Certified Professional in Employer Branding Strategy plays a crucial role in today's market, especially in the UK where 87% of businesses face challenges related to attracting and retaining top talent. With the increasing competition for skilled employees, having a strong employer brand is essential for companies to stand out and attract the best candidates.
By obtaining a certification in Employer Branding Strategy, professionals can gain the knowledge and skills needed to develop and implement effective employer branding strategies that resonate with job seekers. This certification equips individuals with the expertise to showcase their company's unique value proposition, create compelling employer branding campaigns, and ultimately drive employee engagement and loyalty.
As the demand for talented professionals continues to grow, having a Certified Professional in Employer Branding Strategy can give individuals a competitive edge in the job market and help companies build a strong employer brand that sets them apart from competitors.
For whom?
| Ideal Audience |
| Professionals looking to advance their HR careers in employer branding |
| Marketing specialists interested in employer brand management |
| Recruitment professionals seeking to enhance candidate attraction strategies |
| Managers aiming to improve employee retention through strong employer branding |
Career path
